About The Dasch Skinner Collective
A senior-led marketing collective built for brands that care deeply about experience, clarity, and growth.
Dasch Skinner Collective is a boutique marketing agency founded by Mary Skinner and Elizabeth Dasch, two senior marketers who believe great strategy starts with listening, and great execution comes from experience.
We partner with brands in real estate, hospitality, lifestyle, and service-driven industries to help them show up more clearly, convert more confidently, and grow more intentionally. No layers. No hand-offs. Just thoughtful strategy, smart creative, and hands-on execution led by the people you hired.
OUR PHILOSOPHY
We believe marketing works best when strategy, storytelling, and performance are aligned.
That means:
• Designing experiences that feel as good as they perform
• Creating content with purpose, not noise
• Making data actionable, not overwhelming
• Building systems that scale without losing soul
We don’t chase trends. We build brands and digital ecosystems that last.
WHAT WE DO
We help brands clarify their message, strengthen their digital presence, and turn attention into action through a mix of strategy, content, and performance-driven execution.
Our work typically spans:
• Brand & Marketing Strategy – positioning, messaging frameworks, go-to-market planning, campaign strategy
• SEO & Organic Growth – non-branded keyword strategy, content planning, site architecture, AI-search readiness, ongoing optimization
• Web & UX Strategy – website audits, content hierarchy, user journeys, conversion optimization, storytelling through design
• Paid & Integrated Campaigns – search, social, and integrated media strategies aligned with organic and on-site performance
• Content & Creative Direction – web copy, blog strategy, campaign messaging, lifestyle storytelling, content systems that scale
AI-AWARE SEARCH & CONTENT STRATEGY
Strategies designed for today’s evolving search landscape, including AI-generated results, semantic search, and conversational discovery—balancing performance, authority, and human-centered content.
BUILT FOR THE NEXT ERA OF SEARCH & DISCOVERY
Digital marketing is changing fast—and AI is no longer a future consideration, it’s already shaping how brands are discovered.
Skinner Dasch Collective stays deeply connected to the evolving search landscape, including AI-generated search experiences, generative results, and conversational discovery. We understand how platforms like Google are shifting toward AI-driven answers, summaries, and recommendations, and how that impacts visibility, content strategy, and demand capture.
Our approach blends strong technical foundations, high-quality content, and user-first experiences to help brands earn visibility in both traditional search results and AI-generated search environments. From content structure and semantic relevance to site architecture and authority signals, we build strategies designed to perform as discovery evolves.
This isn’t theory—we actively design and execute strategies that support AI-generated search visibility while still driving measurable business outcomes.
Who We Are
Mary Skinner – Co-Founder | Creative, Media & Brand Execution
Mary is a seasoned marketer with a strong background in hospitality and real estate, bringing a rare blend of creative intuition and executional expertise. Her experience spans print and digital advertising, web design, content creation, and integrated campaign development. She ensures strategy shows up beautifully and cohesively in the real world.
Elizabeth Dasch – Co-Founder | Strategy, SEO & Digital Experience
Elizabeth brings over a decade of experience leading digital marketing, SEO, and web strategy for brands in real estate, travel, hospitality, and lifestyle. Her work lives at the intersection of strategy, UX, content, and performance—bringing structure, clarity, and momentum to complex initiatives.
Why The Dasch Skinner Collective?
You work directly with senior talent | Strategy and execution live under one roof
We understand experience-driven brands | We’re collaborative, clear, and outcome-focused.